About Us

WINE REBELLION is the concept that we need to rebel against the standard perception of wine and wine consumers.

We feel that wine is an art, a passion of the winemakers, that should be appreciated by the masses. Together, we want to breakdown misconceptions of the wine industry. What you look like, how much money you make, where you live, your wine knowledge… should not matter. If you love wine or are interested in knowing more you should be able to do so. Lets change this from exclusive to inclusive.

Currently, Wine Rebellion operates this site, uses multiple social media platforms, is featured in a monthly wine industry column in the UpBeat Times and is developing an app.

We love our customers and welcome your feedback and suggestions. Use our Contact Us page to tell us what we’re doing right or what we can improve on.

Matthew McPherson – Co-Founder/President
Jennifer Beach – Co-Founder/Director of Hospitality

Paul Doyle
Emily Kelly
John LaBare
Lori McPherson
Chris Ortiz
Alicia Roberts
Dan Roberts
Tony Salas
Jack VanOverloop